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By: Philip R. Holden
  • Title Book: Virtually Free Marketing
  • Author : Philip R. Holden
  • ISBN 10: 9781408176214
  • ISBN 13: 1408176211
  • Publisher : Bloomsbury Publishing
  • Category : Business & Economics / Sales & Selling / General
  • Languages : en (Available in All Languages)
  • Pages : 272

Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from 'impact' to 'engagement' and 'involvement'.

Virtually Free Marketing takes a look at how leading lights in e-commerce such as Amazon, Google and YouTube have made their mark, drawing lessons that all business owners can benefit from. It takes the reader step-by-step through marketing their own products and services effectively and cheaply using the level playing field of the Internet and will be a must-have ready for all small business owners and managers.

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