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Product Management

Product Management

Donald R. Lehmann
Experiential Marketing

Experiential Marketing

Bernd H. Schmitt
Qualitative Research

Qualitative Research

Sheila Keegan
Marketing Management

Marketing Management

Russell S. Winer
Marketing Research

Marketing Research

S.L. Gupta
Nonprofit Marketing

Nonprofit Marketing

John L. Fortenberry
Marketing Strategy

Marketing Strategy

O. C. Ferrell
Marketing Turnarounds

Marketing Turnarounds

Hooman Estelami


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