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Traction

Traction

Gabriel Weinberg
Advertising Creative

Advertising Creative

Tom Altstiel
Scientific Advertising

Scientific Advertising

Claude C. Hopkins
Online Consumer Psychology

Online Consumer Psychology

Curtis P. Haugtvedt
Perfect Pitch

Perfect Pitch

Jon Steel
Display Advertising

Display Advertising

David Booth
Introduction to Information Retrieval

Introduction to Information Retrieval

Christopher D. Manning
Web Data Mining

Web Data Mining

Bing Liu


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